Rules and ethics
Employer branding campaign checks in England
Employer branding checks for recruitment campaigns in England: advert wording, candidate data, right-to-work checks and evidence for public claims.
Archive
October 2026
Rules and ethics
Which gender pay gap figures can UK employers use in employer branding?
Employer branding can cite mean and median gender pay gap figures from GOV.UK, but equal pay claims and adjusted gaps must stay out of the copy.
Tools and providers
Seven checks before you brief a UK employer branding agency
Employer branding buyers in the UK should run seven checks before briefing an agency, from Companies House verification to ICO fee status and contract terms.
Outlook
Public sector pay restraint and the employer brand offers UK employers can make
Employer branding must adapt as UK public sector pay restraint and pension changes reshape the candidate value proposition, using CIPD and ONS evidence.
Rules and ethics
Cross-border recruitment marketing in Northern Ireland
Recruitment marketing for employers hiring across the Irish border: visa routes, equality and agency rules, job boards and Belfast talent demand.
Costs and pricing
London compared with Manchester on employer branding budgets and media costs
Employer branding budgets in London and Manchester differ on day rates, job board costs and ONS earnings data, so plan one budget across both.
Rules and ethics
How ASA scrutiny affects UK employer branding copy
How ASA scrutiny shapes UK employer branding copy, from pay and interview promises to job titles, role descriptions and pre-publication checks.
Rules and ethics
How ICO AI guidance affects candidate screening in UK recruitment marketing
Recruitment marketing must follow ICO AI guidance and UK GDPR rules for automated shortlisting, consent, candidate data flows and DPIAs in UK hiring.
Outlook
How graduate employer brand calendars follow UK university cities
Recruitment marketing calendars in Bristol, Leeds and Birmingham must track milkround timing, campus recruitment season dates and regional graduate scheme openings.
Rules and ethics
Edinburgh employer branding advice for hiring teams
Employer branding advice for Edinburgh teams on pay messaging, hybrid work, recruitment copy and campaign planning across financial services and public bodies.
Rules and ethics
Bilingual recruitment marketing and Welsh language standards
How Welsh language standards shape recruitment marketing in Wales: compliance notices, bilingual adverts and forms, supplier checks and employer brand content.