Foundations
Employer branding careers site best practices: accessibility & consent
UK careers sites need employer branding, mobile-first layouts, Equality Act accessibility and lawful cookie consent. These checks keep applications flowing.
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Foundations
Foundations
Employer branding vs recruitment marketing: key differences
Employer branding sets what a UK employer can promise; recruitment marketing delivers it to named vacancies. How to split the budget, team and metrics.
Foundations
Employer value proposition examples from UK companies
UK EVP examples from retail, tech, the NHS and the civil service, with a five-step method for writing an employer value proposition that holds up.
Foundations
How to write job adverts that attract the right talent
How UK employers write job adverts that attract talent: pay bands, inclusive wording, a five-step drafting sequence and advert lines rewritten against UK law.