Rules and ethics
Employer branding campaign checks in England
Employer branding checks for recruitment campaigns in England: advert wording, candidate data, right-to-work checks and evidence for public claims.
Section
Rules and ethics
Rules and ethics
Which gender pay gap figures can UK employers use in employer branding?
Employer branding can cite mean and median gender pay gap figures from GOV.UK, but equal pay claims and adjusted gaps must stay out of the copy.
Rules and ethics
Cross-border recruitment marketing in Northern Ireland
Recruitment marketing for employers hiring across the Irish border: visa routes, equality and agency rules, job boards and Belfast talent demand.
Rules and ethics
How ASA scrutiny affects UK employer branding copy
How ASA scrutiny shapes UK employer branding copy, from pay and interview promises to job titles, role descriptions and pre-publication checks.
Rules and ethics
How ICO AI guidance affects candidate screening in UK recruitment marketing
Recruitment marketing must follow ICO AI guidance and UK GDPR rules for automated shortlisting, consent, candidate data flows and DPIAs in UK hiring.
Rules and ethics
Edinburgh employer branding advice for hiring teams
Employer branding advice for Edinburgh teams on pay messaging, hybrid work, recruitment copy and campaign planning across financial services and public bodies.
Rules and ethics
Bilingual recruitment marketing and Welsh language standards
How Welsh language standards shape recruitment marketing in Wales: compliance notices, bilingual adverts and forms, supplier checks and employer brand content.
Rules and ethics
How to forecast employer branding skills demand for UK hiring teams
A step-by-step way to turn vacancy, attrition and platform-change signals into a written employer branding and recruitment marketing skills forecast.
Rules and ethics
How to write a candidate experience survey invitation email
How to write a candidate experience survey invitation email: timing, sender choice, subject lines, reminders, UK GDPR consent and response benchmarks.
Rules and ethics
What England's advertising rules mean for employer branding campaigns
Employer branding advertising rules in England: a checklist covering Equality Act wording, ASA compliance and lawful basis for talent pools and consent.
Rules and ethics
Why employer branding commercial contracts need a clause review before signing
A UK-focused review of employer branding commercial contracts, covering equality and data laws, supplier duties, fees, liability, service levels and exit terms.
Rules and ethics
How candidate data rules affect employer branding claims
Explains how UK candidate data rules affect employer branding claims, covering lawful basis, subject access requests, retention, DPIAs and automated decisions.
Rules and ethics
Seven steps to build an employer branding disclosure policy
An employer branding disclosure policy is an evidence record, not a style guide. Seven steps cover consent, ad codes, review dates and audit logs.
Rules and ethics
What employer branding rules and ethics apply in the UK?
Employer branding in the UK: key advertising, equality, privacy and recruitment laws, regulators and professional ethics codes to check.
Rules and ethics
Employee advocacy for employer branding: a UK guide
Employee advocacy gives UK SMEs a low-cost recruitment channel. This guide covers contract limits, social media policy wording, platform choices and measurement.